Privacy Policy

Personal Data

When using our website, you share with us certain information or leave certain information behind. For example, this might be the case when placing an order, when you subscribe to a newsletter or when you indicate that you wish to receive information regarding BabyFloat.

The personal data we might collect and process from our website are:

- your name email and (billing and shipping) address of individuals;
- company name, chamber of commerce file number and VAT number, if relevant;
- payment information;
- your (mobile) telephone number;
- which product(s) you ordered;
- your correspondence with BabyFloat, if any;
- behavior data (online movement, use of the internet and the length of your session); and
- IP addresses and timestamps.

We may use this personal data for the following purposes:

- to properly process and fulfill any orders placed assessment and acceptance of our business partners;
- to analyze and/or improve the quality and quantity of information our products, (customer) services and websites;
- to fine-tune our correspondence (amongst others) with regards to deliveries and refunds;
- to send information, offers and promotions based on your interest and click and surf behavior;
- to answer questions asked through, for example, the website;
- to provide information regarding new products and services;
- to be able to provide the customer with a personal account on our website;
- to allow you to connect with our social media accounts;
- research on the level of satisfaction of the customers, business partners or others; and
- internal analysis for (consumer) research purposes.

This means that even in the event that no specific consent has been given for receiving any marketing information, you hereby give BabyFloat permission to send you information about BabyFloat, our products that are the same or similar to those that you have ordered from us and/or other information of which we believe that you will find useful. Obviously, you will have the right to let us know that you no longer wish to receive any information from us. For this, please contact us.

We may also use data about how you use our website to prevent or detect fraud, abuse, and illegal uses and to comply with court orders, governmental requests or applicable law.

Abandoned Cart Emails

We collect personal information such as email, billing and shipping addresses and phone numbers. Our primary purpose in collecting personal information is to provide visitors with the smoothest, most efficient and most personalized shopping experience possible. For example, we contact customers who have left their shopping cart to see if there was a problem.

Third Parties

Your personal data may be transferred within BabyFloat BV and shared with companies working under the brand BabyFloat. Such information may be exchanged for us to have a complete overview of your information within the whole BabyFloat BV and for administrative purposes.

We might share your personal data with third party service providers processing personal data on behalf of BabyFloat BV. For example, this could be necessary or useful to process credit cards and payments, for shipping and deliveries purposes, to manage and service our data, to distribute emails, for research and analysis purposes, to manage brand and for product promotions as well as administering certain services and features.

Browser Sessions and IP Address

We use the IP address of your computer. This IP address is a number that is automatically assigned to your computer during a browsing session. The IP address of your computer can be used to see how websites are used and for the preparation of analyzes.


As indicated in the cookie banner on our website, BabyFloat makes use of various types of cookies on our website. In this section, we explain what kinds of cookies these are, what they are used for and how you can adjust your browser settings to accept or refuse cookies. Accepting cookies is not a condition for visiting our website.


According to European law, you have to give permission for the use of cookies. This cookie policy explains which cookies these are. You can accept our cookies in two ways: by closing the cookie notification you see on your first visit, or simply by continuing on our website.

You continue on our website (and thus agree to the placement of all cookies) by clicking on any part of the BabyFloat web pages (except for opening this cookie policy) or by browsing other pages on the BabyFloat website.

What are cookies?

A cookie is a small text file that is placed on your computer during a visit to a website. Information is saved in this text file. This information can be read by the website or by third parties on a later visit. Some of the cookies are necessary for the website to function properly. Other cookies are used to increase the user-friendliness of the site for visitors or to show targeted advertisements on, for example, our social media channels. A JavaScript is a programme that is placed on the user’s peripheral devices and executed by them. The execution of this programme allows BabyFloat to establish the location of the visitor and which actions they perform. This gives BabyFloat greater insight into the behaviour of its visitors.

Deleting or disabling cookies

You can disable JavaScript and cookies. However, you should take into account that our website will then not function optimally. Methods for disabling or deleting cookies are listed here:

Which types of cookies does BabyFloat use, and what for?

The cookies used by BabyFloat can be divided into different categories:

Functional cookies

This category of cookies is necessary to ensure the proper functioning of the website. They ensure, for example, that information from one page is carried over to the next. This means you don’t have to repeatedly fill in the same information. These cookies also ensure that certain preferences that you’ve indicated for the use of the website (such as language settings) are retained. Your prior consent is not required for the use of these cookies.

Analytical cookies

These cookies are necessary to align our website as well as possible with the wishes of our users, by determining how our visitors use our website. We use Google Analytics. With Google Analytics, we measure the way you use our website and how you found us. We use this information to improve our site. Your consent is not required for the use of these cookies.

Marketing cookies

With Google Analytics, Facebook, Linkedin, Adwords, YouTube, Twitter, Instagram and Pinterest cookies, we measure how you use the BabyFloat website. We use this information to help you choose the product that suits you the best and to show you offers for products you may be interested in during remarketing campaigns. We use Facebook & Instagram cookies to see which products you view. This enables us to show you relevant advertisements on Facebook and Instagram. 

For more details about the cookies that these parties place and the data that can be collected with them, we refer below to the statements by these parties. Your consent is required for the use of these cookies: Google, Facebook & Instagram.

Social Media (plugin) cookies

You can share the content on our website with social media parties by using buttons. For more details about the cookies that these social media parties place when you click on the buttons, we refer to the statements of these parties. Your consent is required for the use of these cookies: Facebook, Instagram, and Pinterest.

Changes to the cookie policy

From time to time, we may make changes to this cookie policy without notifying you, for example, because the website or the cookie regulations have changed. Changes will take effect immediately after these have been published on the website. We, therefore, advise you to consult our cookie policy regularly in order to remain informed about any changes and, if desired, to change the settings. By continuing to use this website, you agree to any changes to the cookie policy.

Stop cookies?

If you do not want us to use cookies then you can easily stop them. Also, you are able to turn on your notifications to become aware of when cookies are used. For this, you will have to adopt the appropriate settings on your browser.

Your rights

You have the right to withdraw your consent with respect to our use of your personal data. You are also always entitled to access to the personal information we store and process and to have it removed if desired. If this information is incorrect, you can help us correct it. If you want to exercise your rights of withdrawal, access, correction and/or removal in relation to your personal data that we store and/or process, please send an email to us.


If you no longer wish to receive any information about BabyFloat, you can at any time follow the unsubscribe instructions included in each marketing email that you receive from BabyFloat.

Protection and Management of your personal data

We use a variety of security measures, including encryption for account passwords and authentication tools, to maintain the safety of your personal data. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems.

The personal data of customers we collect or generate and process in the context of our website will be stored in the Netherlands and may be further stored for process purposes in the United Kingdom and Ireland.

We shall store and process your personal data for as long as we believe would be necessary to fulfill the purposes for which we collect such personal data. Nevertheless, we shall not retain your personal data for a period exceeding five years, unless applicable law requires otherwise, except for information in relation to statistic purposes.

Personal Data Authority

We will be happy to assist you with any complaints which you may have about the processing of your personal data. However, please note that you also have the right to file a complaint with the Personal Data Authority if you believe that we do not comply with applicable privacy law.

Adjustments to this privacy statement

The type of personal data that we need and the purposes we need such personal data for may change over time. Therefore, we reserve the right to amend our privacy statement at any time. The most up-to-date version of this privacy statement is published on our website.

If you have any further questions about our privacy statement, please contact us.

Security disclaimer

You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information whilst it is in transit over the internet and any such submission is at your own risk. All we can do is use all our reasonable efforts to safeguard your personal data and ensure that we maintain a reliable and safe environment to use your personal data. It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal data if you use a shared computer or a computer in a public place.

This privacy statement was last modified on 24 May 2018.